{"id":7957,"date":"2024-08-30T16:00:00","date_gmt":"2024-08-30T15:00:00","guid":{"rendered":"https:\/\/pathedits.com\/blogs\/tips\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce-2"},"modified":"2025-05-26T05:44:33","modified_gmt":"2025-05-26T04:44:33","slug":"capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce","status":"publish","type":"post","link":"https:\/\/pathedits.com\/blogs\/tips\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce","title":{"rendered":"How to Shoot and Edit Creative Makeup Product Photography"},"content":{"rendered":"\n<p>A beautiful shot of a vibrant lipstick swatch or a close-up of an eyeshadow palette can entice shoppers to buy. But shooting cosmetic photography comes with unique challenges.<\/p>\n\n\n\n<p>Unlike apparel, cosmetic products are small. Their shine, shimmer, and color saturation might translate poorly from in-person to on-screen. That\u2019s where <a href=\"\/blogs\/tips\/what-is-photo-editing\">photo editing<\/a> comes in.<\/p>\n\n\n\n<p>With some simple tweaks, you can enhance beauty product photography to showcase each item at its digital best. Whether you\u2019re shooting products yourself or working with a photographer, we\u2019ll walk through some editing techniques to make colors pop, fix reflections, and retouch surfaces for a spotless and ecommerce-ready look that converts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to shoot makeup products<\/h2>\n\n\n\n<p>Like other commercial photography, mastering makeup <a href=\"\/blogs\/tips\/what-is-product-photography-everything-you-need-to-know-to-get-started\">product photography<\/a> can take years. But that\u2019s not to say you can\u2019t create product photography that stands out and drives sales. Putting a few shooting and editing tips into practice can make a big difference, even on a small budget or with a DIY approach.<\/p>\n\n\n\n<p>And while photo editing certainly can do some magic, you\u2019ll almost always get the best results if you have a decent original shot to work with.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Clean the product and background<\/h3>\n\n\n\n<p>It\u2019s always important to work with clean products, and makeup in particular. This includes the exterior and the actual makeup product itself.<\/p>\n\n\n\n<p>You can expect sticky, shiny, and liquid products to attract dust, hair, and dirt, so make sure your shooting space is as clean as possible too. Use cotton gloves to avoid leaving marks or sweat on products when you style your shots.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reduce distracting reflections and glares in the studio<\/h3>\n\n\n\n<p>Shooting cosmetic product photography of items with matte surfaces will be easier because they reflect less light. However, many makeup products come packaged in reflective materials like plastic, metal, and glass.<\/p>\n\n\n\n<p>To <a href=\"\/blogs\/tips\/how-to-photograph-reflective-products-tips-and-examples\">reduce unwanted reflections<\/a> and camera glare when photographing these products, try these lighting tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clear the studio:<\/strong> Remove any other shiny or reflective surfaces and turn off any artificial lights and block any natural light you don\u2019t need for the shoot.<\/li>\n\n\n\n<li><strong>Remove unnecessary packaging:<\/strong> Unwrap solid products packaged in transparent plastic, such as beauty blenders, for a sharper, clearer photo with no reflections.<\/li>\n\n\n\n<li><strong>Use diffusers&nbsp;in your lighting setup<\/strong>: Softboxes or white screens in front of a window produce softer light and help eliminate hotspots and light reflections.<\/li>\n<\/ul>\n\n\n\n<p>A great example of capturing challenging cosmetic products in a pleasing way is beauty brand&nbsp;<a href=\"https:\/\/minoribeauty.com\/\" target=\"_blank\" rel=\"noopener\">Minori<\/a>. Its product bundle includes both matte and reflective packaging, but none of the surfaces have distracting reflections in the photo.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/minori-bestsellers-bundle-makeup-page.png\" alt=\"Minori Bestsellers Bundle makeup set with cream blush, highlighter, and lip gloss on display near a mirror with a woman applying lip gloss.\">\n\n\n\n<h3 class=\"wp-block-heading\">Include&nbsp;cosmetic swatches<\/h3>\n\n\n\n<p>Cosmetic swatches are small amounts of a makeup product like lipstick or eyeshadow. They\u2019re common in makeup product photography because they show the true color, texture, and pigmentation of the product. Swatches make it easier for shoppers to compare different products or shades of the same product.<\/p>\n\n\n\n<p>You can photograph swatches on a plain background, such as paper or cardboard. Your background doesn\u2019t necessarily need to be white. For example, <a href=\"https:\/\/www.annabelleminerals.com\/\" target=\"_blank\" rel=\"noopener\">Annabelle Minerals<\/a> uses a heavily layered swatch for its blush on a light peach background.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/annabelle-minerals-matte-mineral-blush-product-page.png\" alt=\"Annabelle Minerals Matte Mineral Blush product page showing blush color options and product description with blush powder swatches.\">\n\n\n\n<p>Showing swatches on the model\u2019s skin, such as on the inner forearm, displays how the product looks on different skin tones, like on the lip and cheek rouge listing from <a href=\"https:\/\/www.pureanada.ca\/\" target=\"_blank\" rel=\"noopener\">Pure Anada<\/a>.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/pure-anada-lip-cheek-rouge-charlotte-product-page.png\" alt=\"Pure Anada Lip &#038; Cheek Rouge in Charlotte shade displayed on model\u2019s arm with product description and color swatches on product page.\">\n\n\n\n<p>For solid beauty products, like pencils, crayons, and eyeliners, you can get creative by drawing lines in varying intensities on a plain background, like <a href=\"https:\/\/www.thedetoxmarket.com\/\" target=\"_blank\" rel=\"noopener\">The Detox Market<\/a> which showcases Ere Perez\u2019s lip crayon swatches.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/ere-perez-coco-crayon-wild-shade-detox-market.png\" alt=\"Ere Perez Coco Crayon in Wild shade with color swatches, displayed on Detox Market product page with add-to-cart option.\">\n\n\n\n<h3 class=\"wp-block-heading\">Don\u2019t forget to shoot close-ups<\/h3>\n\n\n\n<p>Adding to the variety of your product shots are close-ups. Shooting a product in its full size and <a href=\"\/blogs\/tips\/tips-tools-and-how-to-reduce-image-file-size-without-sacrificing-quality\">cropping<\/a> it later won\u2019t result in the same look and quality as shooting it up close. Reason being that an intentional close-up will ensure the product is perfectly in focus, producing sharp details.<\/p>\n\n\n\n<p>That\u2019s not to say you need to use a close-up shot straight from the camera. You\u2019ll likely consider cropping the photo to emphasize the product and remove any distractions, like in <a href=\"https:\/\/elatebeauty.com\/\" target=\"_blank\" rel=\"noopener\">Elate Beauty<\/a>\u2019s brow and liner brush product listing below.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/elate-brow-liner-brush-sustainable-bamboo.png\" alt=\"Elate Brow\/Liner Brush with bamboo handle, shown with eyebrow product and spoolie tip, highlighted as vegan and cruelty-free.\">\n\n\n\n<h3 class=\"wp-block-heading\">Style shots with props<\/h3>\n\n\n\n<p>Including your brand\u2019s <a href=\"\/blogs\/tips\/how-to-prop-up-products-for-photography-where-to-get-shadow-boxes\">props and product styling<\/a> during the beauty product photography shoot will help you avoid complex editing later on. For example, Pure Anada uses foliage elements in every eye shadow listing.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/pure-anada-harvest-moon-pressed-eye-shadow.png\" alt=\"Pure Anada Harvest Moon eye shadow in warm beige with iridescent peach, shown on marble background with eucalyptus leaves.\">\n\n\n\n<p>To recreate this in post-processing requires advanced skill, especially to make your props look realistic. So, if you already know props are a must-have for your cosmetic product photography, use them during the shoot if possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to edit cosmetic product photography for a professional result<\/h2>\n\n\n\n<p>While you can take steps during the shoot to help you create a beautiful product photo, images straight from the camera are rarely publish-ready. This means editing is a necessary part of preparing your photos for use in ecommerce, on social media, and elsewhere online.<\/p>\n\n\n\n<p>The purpose of <a href=\"\/blogs\/tips\/5-ways-to-optimize-products-photos-for-ecommerce-success\">editing for ecommerce<\/a> and marketing is to enhance your products while keeping their true appearance intact for buyers. Read on for post production tips that make all the difference for your beauty and skincare product photography shots.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Remove background<\/h3>\n\n\n\n<p><a href=\"\/pages\/background-removal\">Background removal<\/a> eliminates any distractions around the skincare and cosmetics product\u2014regardless of where you shot it\u2014turning the cut out product into a flexible asset <a href=\"\/blogs\/tips\/how-repurpose-reuse-product-photography-tips\">you can repurpose<\/a>.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/clinique-red-lipstick-gloss-before-after.jpg\" alt=\"Clinique red lipstick and gloss side-by-side, before and after background removal.\">\n\n\n\n<p>A popular method for beauty product photography is <a href=\"\/blogs\/tips\/how-to-create-a-white-background-in-photoshop-tutorial\">adding a white background<\/a>. <a href=\"\/blogs\/tips\/4-important-tips-optimizing-amazon-product-images\">Marketplaces like Amazon<\/a> require sellers to use it for all products, but doing so brings visual consistency to any online store. You can also use the product with other backgrounds, including <a href=\"\/blogs\/tips\/how-create-transparent-background-photoshop\">transparent<\/a>, combine several products to create item groups, and much more.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/eU9_sHZx0fA?si=ar8CkW4RLh-ZOOFo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Color correct for accuracy<\/h3>\n\n\n\n<p>Accurately describing your products is just one part of giving customers all the information before a purchase. Photos also need to match what they\u2019ll receive in their order. With <a href=\"https:\/\/swifterm.com\/what-influences-product-returns\/\" target=\"_blank\" rel=\"noopener\">over 64% of product returns<\/a> happening because the item didn\u2019t match what\u2019s on the listing, it\u2019s a simple fix that will save you from unhappy customers and money spent on refunds.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/reasons-for-returning-online-purchases-swift-erm.png\" alt=\"Bar chart showing reasons for returning online purchases, including damage, mismatch, dislike, delays, and poor value.\">\n\n\n\n<p>How do you put this into practice? Focus on minimal edits. Matching makeup products to the skin is already difficult, but accurate colors in photographs make it easier for online shoppers. Also, ensure image white balance is neutral\u2014you can read more about it in&nbsp;this&nbsp;<a href=\"\/blogs\/tips\/how-to-edit-jewelry-product-photos-like-a-pro\">product editing guide<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Remove any blemishes or imperfections<\/h3>\n\n\n\n<p>You may notice some smudges, spots, or marks in your photos that you missed during the shoot. They may be on your products, in the background, or on the <a href=\"\/blogs\/tips\/photoshop-tutorial-learning-skin-retouching-technique\">model\u2019s skin<\/a> or clothing, as in the example below.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/product-image-retouching-lip-gloss-before-after.jpg\" alt=\"Comparison of before and after retouched images showing a woman's hand holding lip gloss with improved clarity and color.\">\n\n\n\n<p>But all it takes is a <a href=\"\/blogs\/tips\/vanish-unwanted-elements-of-an-image\">spot removal using Photoshop<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spot<\/strong> <strong>Healing<\/strong> <strong>Brush<\/strong>: use it to brush over any imperfections, which the software will replace with pixels sampled around the area.<\/li>\n\n\n\n<li><strong>Clone<\/strong> <strong>Stamp<\/strong>: you can copy an existing part of your photo and \u201cpaint\u201d it over the blemish.<\/li>\n<\/ul>\n\n\n\n<p>If your cosmetic product photography needs more advanced editing or you\u2019re tasked with a large volume of images to fix, you can <a href=\"\/pages\/services\">outsource it to&nbsp;a team of experienced editors<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create a lifestyle composite<\/h3>\n\n\n\n<p>We mentioned removing the background for your beauty products, but did you know you can create completely new images using lifestyle composites? The method involves taking a cut-out product and placing it on a contextual stock photo, like a makeup kit added to an image of a bathroom cabinet.<\/p>\n\n\n\n<p>Lifestyle composites can save you time and money otherwise spent on organizing a new photoshoot. However, for the composite to look natural, you have to pay particular attention to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shadows<\/strong>: For a beauty product to fit in a new scene, add <a href=\"\/pages\/drop-shadow\">shadows<\/a> that match where the light source may be in the stock photo.<\/li>\n\n\n\n<li><strong>Colors<\/strong>: You may have shot your entire product in neutral light, but the stock photo may have a warmer or cooler look. This means you have to correct the color for both separately.<\/li>\n\n\n\n<li><strong>Perspective<\/strong>: If you photographed a product head-on, look for stock photos that match the angle of your product shot. For some images, you\u2019ll be able to skew the product perspective using Photoshop.<\/li>\n\n\n\n<li><strong>Size<\/strong>: A product that looks too large for the background will stick out like a sore thumb. Consider other elements in the shot to help you correctly size the product to match its real-life dimensions.<\/li>\n<\/ul>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/vanity-cosmetics-addition-before-after.jpg\" alt=\"Before and after images of a bathroom vanity with added cosmetics, showing enhanced product arrangement and detail.\">\n\n\n\n<p>Lifestyle composites can be complex to create. However, you can outsource to product photography studios that specialize in them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Design a collage for an advertisement<\/h3>\n\n\n\n<p>Like lifestyle composites, background-free product shots are perfect for creative marketing assets like collages. The difference is, collages don\u2019t require advanced photo editing skills. You can easily create them in apps like Canva.<\/p>\n\n\n\n<p>Using your brand\u2019s colors and typography, you can design a simple collage like on Elate Beauty\u2019s Instagram page. You can reuse your background-free product shots in so many different ways without ever having to repeat a design.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/elate-cosmetics-autumn-starter-pack-essentials.png\" alt=\"Flat lay of Elate Cosmetics autumn essentials including skincare, makeup, sweater, coffee cup, pumpkin, and tarot cards.\">\n\n\n\n<h3 class=\"wp-block-heading\">Create product infographics<\/h3>\n\n\n\n<p>Product infographics combine photography and graphic design elements to offer a playful and informative way to present product information. If you want a creative way to share your product benefits or ingredients without using walls of text, that\u2019s where infographics come in. All you need is to pick a background, add a product with a transparent background, and include text.<\/p>\n\n\n\n<p>Graphics like these are also popular in marketplaces like Amazon. Vegan beauty brand <a href=\"https:\/\/eccobella.com\/\" target=\"_blank\" rel=\"noopener\">Ecco Bella<\/a> uses an infographic in its own online store. In just a few seconds, infographics give buyers a convenient way to learn about products before reading descriptions.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/ecco-bella-flowercolor-natural-mascara.png\" alt=\"Ecco Bella FlowerColor Natural Mascara shown with botanical ingredients including carnauba wax, flower cutins, and natural clay.\">\n\n\n\n<h3 class=\"wp-block-heading\">Remove labels or logos<\/h3>\n\n\n\n<p>Some marketing visuals may call for logo-free product shots. You can remove the product label or logo using <strong>Spot Healing Brush<\/strong> or <strong>Clone<\/strong> <strong>Stamp<\/strong> in Photoshop\u2014the same <a href=\"\/blogs\/tips\/beginners-guide-photoshop-tools\">Photoshop tools<\/a> used for removing blemishes.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/venus-hd-lip-gloss-before-after-retouch.jpg\" alt=\"Venus HD lip gloss in pink with wand applicator and color swatches, before and after retouching.\">\n\n\n\n<h3 class=\"wp-block-heading\">Add brand labels or logo<\/h3>\n\n\n\n<p>On the flip side, if your logo has changed since the photoshoot or if the product sample used in the shoot didn\u2019t have the logo-facing side towards the camera, you may want to add it.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/path-cosmetics-lip-balm-retouch-before-after.jpg\" alt=\"Smiling woman holding Path lip balm jar, showing before and after retouching details.\">\n\n\n\n<p>Similar to creating a lifestyle composite, you\u2019ll have to ensure the logo or label matches the surface you place it on. For example, if you\u2019re adding it to a glass jar, you\u2019ll have to bend or skew the logo for it to align with the shape and look natural. You can follow <a href=\"https:\/\/www.youtube.com\/watch?v=tQ9dE6uEc4Q\" target=\"_blank\" rel=\"noopener\">this video tutorial<\/a> to learn how to create this effect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Add shadows for a subtle 3D look<\/h3>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/trew-lip-balm-retouch-before-after.jpg\" alt=\"TREW raspberry lip balm tube with before and after retouching comparison.\">\n\n\n\n<p>White background ecommerce shots may be fit for online stores and marketplaces, but they can also look flat if that\u2019s all you use. To fix that, <a href=\"\/blogs\/tips\/photoshop-tutorial-how-create-realistic-drop-shadow\">adding a shadow<\/a>, like a subtle <a href=\"\/pages\/drop-shadow\">drop shadow<\/a>, will help your products stand out from the background and look more realistic.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/QdGs3_LuALo?si=ppmDBgp8GUSRw7DZ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create color variants<\/h3>\n\n\n\n<p>If your products come in different colors, you can create <a href=\"\/pages\/color-variants\">color variants<\/a> of the same product. The result will be a uniform look in your store, apart from the color changes in each photo. You\u2019ll also save time setting up a shoot whenever new color variants come in stock.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/lipstick-shade-adjustment-before-after.jpg\" alt=\"Lipstick with red and orange swatches in a before-and-after color adjustment comparison.\">\n\n\n\n<p>One method to do this in Photoshop involves adjusting the hue of a particular color in your product photo:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open your product image in Photoshop.<\/li>\n\n\n\n<li>In the top menu, click on <strong>Layer<\/strong> &gt; <strong>New<\/strong> <strong>Adjustment<\/strong> <strong>Layer<\/strong> &gt; <strong>Hue\/Saturation<\/strong>.<\/li>\n\n\n\n<li>Select the color you want to change by using the pointer icon and clicking on the color in your photo or choose one from the dropdown menu, like Reds.<\/li>\n\n\n\n<li>Move the <strong>Hue<\/strong> slider to select your new color. Use the <strong>Saturation<\/strong> slider to fine-tune its vibrancy.<\/li>\n\n\n\n<li>To remove this effect on other parts of your photo, click on the layer\u2019s mask and select the Brush tool. Make sure its opacity is at 100%, and paint over sections that don\u2019t need the color change.<\/li>\n<\/ol>\n\n\n\n<p>For more complex color changes, you can repeat the steps above several times\u2014targeting a different part of the photo each time\u2014or <a href=\"https:\/\/dashboard.pathedits.com\/instant_quotes\/new\">outsource to professional photo editors<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crop to fill the frame<\/h3>\n\n\n\n<p>Close-up cosmetic photography often still needs manual cropping in Photoshop or any other photo editing app\u2014this helps eliminate unnecessary details in the shot and takes focus straight to the product. Square crop is particularly effective for centering your product and filling the frame to grab attention, like in the example below by beauty and skincare brand <a href=\"https:\/\/www.tower28beauty.com\/\" target=\"_blank\" rel=\"noopener\">Tower 28<\/a>.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/tower-28-shineon-lip-jelly-product-page.png\" alt=\"Close-up of Tower 28 ShineOn Lip Jelly in a pink shade, placed in a denim pocket, with product details and color options.\">\n\n\n\n<p>Photoshop\u2019s <strong>Crop tool<\/strong> has built-in ratio templates and a grid to create pixel-perfect crops every time. First, select the <strong>Crop tool<\/strong> in your sidebar. Then, click the dropdown in the top menu and select <strong>1:1 (Square)<\/strong>.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/photoshop-crop-tool-aspect-ratio-menu.png\" alt=\"Photoshop Crop Tool menu showing aspect ratio options, including square, original, and various presets for image cropping.\">\n\n\n\n<p>You\u2019ll see a crop grid overlaying your image. You can adjust it by moving the image or cropping it further to fit your photo. The middle square helps you find the center of each photo if you want your product to be in the middle.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/photoshop-crop-tool-cosmetic-product-image.png\" alt=\"Photoshop window showing crop tool applied to an open compact powder image with grid lines for precise adjustment.\">\n\n\n\n<h3 class=\"wp-block-heading\">Align products for a uniform look<\/h3>\n\n\n\n<p>Cropping and centering each product creates alignment in your online store, particularly when viewing all product ranges together. It helps guide the shopper to compare products rather than get distracted by odd, uneven framing.<\/p>\n\n\n\n<p>Clean beauty brand Tower 28 has different types of products in its store, but all listings look central. How do you achieve this?<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/tower28-lip-cheek-products-display.png\" alt=\"Tower 28 collection featuring ShineOn Lip Jelly, BeachPlease Cream Blush, OneLiner Lip Liner, and JuiceBalm Lip Balm on product page.\">\n\n\n\n<p>If you know the image dimensions used for displaying products in your online store, you can use those same dimensions to create visual consistency\u2014centering each product in the frame evenly, even if the actual products are different sizes in real life.<\/p>\n\n\n\n<p>You can also find the image size your store is using by right-clicking on any existing product image and choosing <strong>Save image as&#8230;<\/strong> to download it. Open the downloaded file and look at the image properties for the pixel dimensions. Make a note of this size.<\/p>\n\n\n\n<img class=\"Sirv\" data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/capturing-beauty-how-to-shoot-and-edit-makeup-products-for-ecommerce\/photoshop-crop-tool-powder-cosmetic.png\" alt=\"Photoshop interface showing crop tool applied to an open powder compact on a pink background.\">\n\n\n\n<p>For example, we\u2019ll use 600 pixels as width and 700 pixels as height.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open your product photo in Photoshop.<\/li>\n\n\n\n<li>Click on the <strong>Crop tool<\/strong> in the sidebar.<\/li>\n\n\n\n<li>In the crop dropdown menu, select <strong>W x H x Resolution<\/strong>.<\/li>\n\n\n\n<li>Add the correct pixels in the two boxes to the right of the dropdown, starting with width.<\/li>\n\n\n\n<li>In the same dropdown menu, click on <strong>New Crop Preset<\/strong> and give it a name.<\/li>\n<\/ol>\n\n\n\n<p>Now every time you crop photos for your store, you can use the same crop template. Use the crop grid to help you center your products. This way, regardless of product size, you\u2019ll be able to center them each time and create an appealing, uniform look for your store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Improve your makeup product shots for growing sales<\/h2>\n\n\n\n<p>The beauty ecommerce market continues to thrive, with order volume <a href=\"https:\/\/www.bigcommerce.co.uk\/blog\/2022-health-beauty-report\/\" target=\"_blank\" rel=\"noopener\">up 10% in 2022<\/a> alone. To stand out from the competition, you need product shots that look professional and give shoppers what they want before clicking \u201cbuy.\u201d<\/p>\n\n\n\n<p>With some simple editing techniques, you can elevate your beauty product photography even on a DIY budget. But if you need something more advanced or want to save time and effort, our team of professional editors is ready to help refine your shots and let your products shine.<\/p>\n\n\n\n    <div class=\"insert-cta dark\">\n        <div class=\"grid\">\n            <div class=\"grid__item\">\n                <p class=\"dark-text\">Let us look after your image edits, so you can get back to the fun stuff. Try Path free.<\/p>\n                <div class=\"btn-arrow btn-arrow-purple\">\n                    <a class=\"btn-path btn-path-blue\" href=\"https:\/\/dashboard.pathedits.com\/free_trial\/new\">LEARN MORE<\/a>\n                <\/div>\n            <\/div>\n            <div class=\"grid__item image\">\n                                <img decoding=\"async\" src=\"https:\/\/cdn.pathedits.com\/Illustrations\/stress-free-pricing-photo-edits.svg\" alt=\"Simple pricing for stress-free, pixel-perfect photo edits tailored to your needs.\">\n                            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Beauty product photography FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How to photograph makeup products?<\/h3>\n\n\n\n<p>To photograph makeup products, focus on the&nbsp;following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lighting<\/strong>: Use soft, diffused lighting to avoid harsh shadows and reflections. Natural light or a lightbox can work well.<\/li>\n\n\n\n<li><strong>Background<\/strong>: Opt for a clean, simple background that doesn\u2019t distract from the product. White or pastel-colored backdrops often work best.<\/li>\n\n\n\n<li><strong>Angles<\/strong>: Capture different angles to highlight the product&#8217;s packaging and features. Flat lays, close-ups, and angled shots can add variety.<\/li>\n\n\n\n<li><strong>Props<\/strong>: Minimal props that complement the product can add context without stealing attention from the makeup item itself.<\/li>\n\n\n\n<li><strong>Editing<\/strong>: Post-process the images to adjust brightness, contrast, and sharpness, ensuring the colors of the product are true to life.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to do makeup photography?<\/h3>\n\n\n\n<p>Makeup photography involves capturing the application and effect of makeup on models. Here\u2019s how to do it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lighting<\/strong>: Use soft, even lighting to flatter the subject\u2019s skin and bring out the makeup details. Ring lights or softboxes are great options.<\/li>\n\n\n\n<li><strong>Focus on details<\/strong>: Highlight the makeup details such as eye makeup, lips, and overall complexion. Close-up shots can capture the texture and finish.<\/li>\n\n\n\n<li><strong>Model preparation<\/strong>: Ensure the model\u2019s skin is prepped and primed for a flawless look. Retouching may be necessary to remove blemishes while keeping the makeup intact.<\/li>\n\n\n\n<li><strong>Angles and posing<\/strong>: Experiment with different angles and poses to capture the best aspects of the makeup. The model&#8217;s expression should complement the makeup style.<\/li>\n\n\n\n<li><strong>Background<\/strong>: A neutral background helps keep the focus on the makeup. Consider using plain, complementary colors or out-of-focus backgrounds.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to take pictures of skincare products?<\/h3>\n\n\n\n<p>Skincare product photography should emphasize the product\u2019s packaging and ingredients. Here\u2019s how to do it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lighting<\/strong>: Use bright, natural lighting to create a clean and fresh look. Ensure the lighting doesn\u2019t create unwanted reflections on the packaging.<\/li>\n\n\n\n<li><strong>Background and props<\/strong>: A clean background (often white) works well, but you can also add elements like fresh leaves, towels, or water droplets to give a spa-like feel.<\/li>\n\n\n\n<li><strong>Textures<\/strong>: Highlight the texture of the product by showing it on a surface or applied to skin, which can be done through macro shots or close-ups.<\/li>\n\n\n\n<li><strong>Angles<\/strong>: Capture the product from multiple angles to show the packaging details and branding clearly.<\/li>\n\n\n\n<li><strong>Editing<\/strong>: Ensure the colors are accurate and adjust the brightness to keep the images looking fresh and clean.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to take cosmetics pictures?<\/h3>\n\n\n\n<p>To take cosmetics pictures, pay attention to the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lighting<\/strong>: Ensure soft, even lighting to bring out the true colors and textures of the products. Avoid shadows that can distort the appearance.<\/li>\n\n\n\n<li><strong>Background<\/strong>: Choose a simple background that complements the product. Gradient backgrounds or solid colors work well for cosmetics.<\/li>\n\n\n\n<li><strong>Composition<\/strong>: Arrange products creatively, considering balance and symmetry. Group similar products together or create a flat lay with complementary items.<\/li>\n\n\n\n<li><strong>Props<\/strong>: Use minimal props that match the product\u2019s branding, like brushes, flowers, or fabric swatches, to enhance the composition.<\/li>\n\n\n\n<li><strong>Editing<\/strong>: Post-process to refine the image, adjust the color balance, and make sure the product appears as it would in real life. Avoid over-editing, as it can misrepresent the product.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Find out what it takes to make your beauty products shine.<\/p>\n","protected":false},"author":2,"featured_media":8807,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[85,91,110],"class_list":["post-7957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","tag-editing-tips","tag-health-beauty","tag-product-photography"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Shoot and Edit Creative Makeup Product Photography<\/title>\n<meta name=\"description\" content=\"Find out how to shoot and edit creative makeup, beauty, skincare and cosmetic product photography to drive the most sales online.\" 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