{"id":4044,"date":"2022-08-31T18:00:00","date_gmt":"2022-08-31T17:00:00","guid":{"rendered":"https:\/\/pathedits.com\/blog\/how-to-shoot-and-edit-flat-lay-product-photography-like-a-pro\/"},"modified":"2024-12-04T14:39:33","modified_gmt":"2024-12-04T14:39:33","slug":"how-to-shoot-and-edit-flat-lay-product-photography-like-a-pro","status":"publish","type":"post","link":"https:\/\/pathedits.com\/blogs\/tips\/how-to-shoot-and-edit-flat-lay-product-photography-like-a-pro","title":{"rendered":"How to Shoot and Edit Flat Lay Product Photography Like a Pro"},"content":{"rendered":"\n

Flat lay photography has been, and remains, hugely popular on social media. This type of trendy, shot-from-above image manages to tell a story and draw people in\u2014letting consumers\u2019 eyes wander through the products featured in the photo.<\/p>\n\n\n\n

Intrigued? Let\u2019s explore what flat lay photography is, what it\u2019s best suited for, how to take your own striking flat lay photos, and how to edit flat lay product images:<\/p>\n\n\n\n

What is flat lay product photography?<\/h2>\n\n\n\n

Flat lay photography is when products are arranged laying flat on a surface while the photo is shot from overhead. Also called knolling photography or tabletop photography, it has artistic roots. It\u2019s an evolution of a specific type of geometric arrangement practice called knolling.<\/p>\n\n\n\n

Modern creators and photographers mainly use flat lay images to highlight their products or for brand promotion. Typically flat lays are tidy, nice to look at, and yet carry some emotion. They\u2019re also relatively easy to DIY.\u00a0<\/p>\n\n\n\n\"Flat\n\n\n\n

For many people, white backgrounds and muted colors might be the first thing that comes to mind when imagining a flat lay, but flat lay product photography<\/a> can be so much more creative. Think pops of color, playful arrangements, and well-planned shadows.<\/p>\n\n\n\n

Let\u2019s take a look at how flat lays are commonly used and how to take your own.<\/p>\n\n\n\n

Popular ways to use flat lay photography<\/h2>\n\n\n\n

Flat lay product photos work well for your website, blog posts, social media (especially Instagram), and email newsletters. Flat lay images tend to have a lot of character, making them a good choice for brand awareness and connecting with consumers.<\/p>\n\n\n\n

While you could create a flat lay with almost any item, here are a few types of products that work really well in flat lay images:<\/p>\n\n\n\n

Clothing<\/h3>\n\n\n\n

Flat lay images are a great option for showcasing clothing texture, patterns, and color options. You can even do flat lay photos with full outfits\u2014complete with accessories. (These make popular social images.)<\/p>\n\n\n\n

Everlane uses flat lays frequently, both on its website and for social posts. Everlane\u2019s \u201cAbout\u201d page<\/a> is a great example of how to use flat lay product photography to highlight material quality\u2014in this case, cashmere.\u00a0<\/p>\n\n\n\n\"Flat\n\n\n\n

The company has also used flat lay images to give its audience a little taste of the colors it has. This social post, for example, announces new color options for one of the brand\u2019s shoes. It\u2019s simple and tasteful, just like the brand itself.<\/p>\n\n\n\n

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A post shared by EVERLANE (@everlane)<\/a><\/p><\/div><\/blockquote>\n