{"id":3748,"date":"2021-08-22T09:41:34","date_gmt":"2021-08-22T08:41:34","guid":{"rendered":"https:\/\/pathedits.com\/blog\/meet-your-new-path\/"},"modified":"2024-12-04T14:29:29","modified_gmt":"2024-12-04T14:29:29","slug":"meet-your-new-path","status":"publish","type":"post","link":"https:\/\/pathedits.com\/blogs\/tips\/meet-your-new-path","title":{"rendered":"Meet Your New Path"},"content":{"rendered":"\n

You might have noticed things look a little different around here. We\u2019ve edited our image.<\/p>\n\n\n\n

Our company began as an opportunity realized. When we started in 2008, we saw a need in our community and a need in the industry for professional but affordable photo-editing services.<\/p>\n\n\n\n

We wanted to get our brand and our community out there \u2014 and search engine optimization (SEO) was very much a part of our original strategy. The idea was to help people find us, make it as easy as possible for them to discover and use our services.<\/p>\n\n\n\n

So we used the name \u201cClipping Path India\u201d to capitalize on the awareness of India-based clipping path<\/a> and photo editing<\/a> services and to bring more awareness to our community here in Bangladesh. Other related services included background removal and transparent backgrounds, so we built our photo editing services<\/a> around those photo edits.<\/p>\n\n\n\n

This humble family business has since grown organically, and we\u2019ve edited tens of thousands of photos for companies and photographers all across the globe. After 13 years in the business, it was time to take a closer look at what we\u2019ve created. This process of looking inwards \u2014 at our mission, who we want to be, and the communities we want to serve \u2014 has helped us uncover what really<\/em> matters to us. And now we\u2019re applying it across our business.<\/p>\n\n\n\n

Starting the path<\/h2>\n\n\n\n

Clipping Path India launched in 2008 with big aspirations. Photo-editing and ecommerce were a different landscape then. At the time, clipping paths were the most popular Photoshop technique for background removal. And they were equally tedious. So many professionals outsourced that work to agencies and individuals in India, thanks to its robust outsourcing and IT economy.<\/p>\n\n\n\n

We wanted to bring the same opportunities to our home of Bangladesh. So we did.<\/p>\n\n\n\n

Because \u201cclipping paths\u201d and \u201cIndia\u201d were such popular search terms, we decided that would be the best way to gain visibility with new customers. So \u201cClipping Path India\u201d was born.<\/p>\n\n\n\n

Next steps<\/h2>\n\n\n\n

The world has evolved, and so have we. As you get busier, we want to make things easier.<\/p>\n\n\n\n

Meet Path.<\/strong> Path is simple, friendly, and still committed to supporting the people we serve.<\/p>\n\n\n\n

SEO is still important, but our people are the priority<\/strong>.<\/p>\n\n\n\n

Throughout this process, we talked to a lot of our customers. We wanted to find out why they depend on us, how we help them, and how we can make the experience even better. What we learned is that we do so much more than photo editing, clipping paths, and cutouts. We give you the time and space to get back to the fun stuff in your business, the things that matter. <\/strong><\/p>\n\n\n\n

How we got here<\/h2>\n\n\n\n

The journey that led us to Path was informed first and foremost by our customers. We sent out surveys, read your reviews, and even conducted in-depth one-on-one interviews.<\/p>\n\n\n\n

We really wanted to get in touch with your<\/em> values but also our internal values and find the intersections. Here\u2019s where the path led:<\/p>\n\n\n\n