{"id":3720,"date":"2024-05-06T16:00:00","date_gmt":"2024-05-06T15:00:00","guid":{"rendered":"https:\/\/pathedits.com\/blog\/4-important-tips-optimizing-amazon-product-images\/"},"modified":"2024-12-02T05:35:10","modified_gmt":"2024-12-02T05:35:10","slug":"4-important-tips-optimizing-amazon-product-images","status":"publish","type":"post","link":"https:\/\/pathedits.com\/blogs\/tips\/4-important-tips-optimizing-amazon-product-images","title":{"rendered":"Amazon Product Image Size Guidelines (Updated for 2024)"},"content":{"rendered":"\n<p>One key component to your Amazon listing is the imagery. It\u2019s important to not only be mindful of the requirements for Amazon product image size, but also how these visuals complement the user experience.<\/p>\n\n\n\n<p>When it comes to <a href=\"\/blogs\/tips\/seo-image-optimization-ecommerce-product-photography-best-practices\">optimizing your product photos<\/a>, you\u2019ll need to think about the context in which they\u2019re viewed. Not only do Amazon product images display on your main product page, but they also show up in search results, as thumbnails.<\/p>\n\n\n\n<p>Get the complete guide to Amazon image size requirements for 2024.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon image size requirements for 2024<\/h2>\n\n\n\n<p>When setting up new product pages or updating existing listings, you\u2019ll need to meet the Amazon image guidelines and related technical requirements. If you don\u2019t, Amazon won\u2019t accept your listings and images, even if you have the best product images.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Technical requirements<\/h3>\n\n\n\n<p>Check out the technical Amazon product image requirements at a glance below, but remember it\u2019s always best to <a href=\"https:\/\/sellercentral.amazon.com\/help\/hub\/reference\/external\/1881?ref=efph_1881_cont_43381&amp;locale=en-US\" target=\"_blank\">check its site<\/a> for the most up-to-date information and Amazon policy.<\/p>\n\n\n\n<img data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/4-important-tips-optimizing-amazon-product-images\/amazon-image-size-chart.png\" class=\"Sirv\" alt=\"Chart outlining Amazon's image size requirements for different categories\">\n\n\n\n<div style=\"text-align: start;\">The main photo must be a realistic representation of your product, which also must fill at least 85% of the frame. Only show the product once\u2014never both the front and back in the same image.<\/div>\n\n\n\n<p>Other requirements to note for main product images include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Image<\/strong> <strong>size<\/strong>: Your Amazon picture sizes need to be at least 1000 pixels wide or tall, and 1600 pixels on the longest side. You can\u2019t make your images bigger than 10,000 pixels on the longest side.<\/li>\n\n\n\n<li><strong>Image<\/strong> <strong>frame<\/strong>: The product should fill 85% or more of the frame and not be cut off anywhere.<\/li>\n\n\n\n<li><a title=\"\" aria-describedby=\"ui-id-5\" href=\"\/blogs\/tips\/how-should-i-choose-the-color-for-my-product-background\"><strong>Background<\/strong> <strong>color<\/strong><\/a>: ALL product photos should have a pure white background (RGB color values: 255, 255, 255).<\/li>\n\n\n\n<li><strong>File<\/strong> <strong>format<\/strong>: You can upload JPEG, PNG, non-animated GIF or TIFF files. Amazon prefers JPEG.<\/li>\n\n\n\n<li><strong>Color<\/strong> <strong>mode<\/strong>: Both sRGB and CMYK are accepted.<\/li>\n\n\n\n<li><strong>File name:&nbsp;<\/strong>The file name must include the product identifier (this is your Amazon ASIN, JAN, EAN, 13-digit ISBN or UPC). After that, a period and a file extension (see accepted file types listed above). For example, 1234567890123.tif or A987654321.jpg. You may not include dashes, spaces or other characters in the file name.<\/li>\n<\/ul>\n\n\n\n<p>You can also include up to eight additional photos to support your main photo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Offer level images<\/h4>\n\n\n\n<p>If you\u2019re selling used or refurbished products, an \u201cOffer Level\u201d or \u201cListing Photo\u201d is also allowed on your product pages. This image displays on Amazon\u2019s offer listing page, which helps customers differentiate your offer. To add your image, access your Amazon Common Template. Map the field termed as \u201cMain Offer Image\u201d and \u201cOffer Images.\u201d<\/p>\n\n\n\n<img data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/4-important-tips-optimizing-amazon-product-images\/image-guidelines-table.png\" class=\"Sirv\" alt=\"Table detailing main image requirements for Amazon product listings\">\n\n\n\n<h3 class=\"wp-block-heading\">Creative guidelines<\/h3>\n\n\n\n<p>Beyond adhering to Amazon <a href=\"\/blogs\/tips\/what-is-product-photography-everything-you-need-to-know-to-get-started\">product photography<\/a> requirements, high-quality imagery will also make your products come to life for shoppers who can only view them through a screen. Some companies may opt to shoot their own product photos but there\u2019s value in <a href=\"\/blogs\/tips\/how-hire-product-photographer-commercial-freelance\">hiring a professional product photographer<\/a>.<\/p>\n\n\n\n<p>Using high-quality images for the main and child SKU images are particularly important for converting sales and receiving more clicks, but they\u2019re also part of Amazon\u2019s non-technical standards. These Amazon product images requirements are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use real photos<\/strong>: The image must be an actual photo (or the cover art, in the case of music or books for example). Drawings, vectors and illustrations won\u2019t be accepted as well as additional inset images, animated GIFs, graphics or text overlays. (Non-animated GIFs are acceptable.)<\/li>\n\n\n\n<li><strong>Keep it simple:<\/strong> Anything in the frame that\u2019s not directly related to the product risks becoming distracting to the potential buyer. Remove these from your Amazon product images.<\/li>\n\n\n\n<li><strong>Aim for quality:<\/strong> Your Amazon product picture resolution should be high-resolution. Use sharp and well-lit product photos that look realistic. Pay special attention to how the colors look after they\u2019re shot, as you don\u2019t want any unpleasantly surprised customers.<\/li>\n\n\n\n<li><strong>Be appropriate:<\/strong> Pornographic or offensive messages are prohibited from Amazon, so you\u2019ll want to remove anything potentially risque from your shots.&nbsp;Check <a href=\"\/blogs\/tips\/vanish-unwanted-elements-of-an-image\">this tutorial to help you get rid of unwanted elements in Photoshop, Photomerge, or GIMP<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>For shoes in particular, you\u2019ll need to show only a single shoe, facing left at a 45-degree angle. No room for creativity here! Additionally, childrens\u2019 clothing should be photographed flat without models, while apparel for adults should be worn and photographed on models.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Editing your Amazon product photos<\/h4>\n\n\n\n<p>If your photos require editing, you might consider hiring a professional photo editor, which can mean the difference between beautifully-detailed photos and <a href=\"\/blogs\/tips\/what-is-a-photoshop-fail\">Photoshop fails<\/a> (which no business owner can afford).<\/p>\n\n\n\n<p>Not sure if it\u2019s time to outsource your photo edits or if you should keep doing them yourself? These are the <a href=\"\/blogs\/tips\/how-to-know-it-s-time-to-outsource-photo-editing\">13 signs it\u2019s time to get some outside help<\/a>.<\/p>\n\n\n\n<p>Here\u2019s what can happen if you use an unreliable editing service, for example:<\/p>\n\n\n\n<img data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/4-important-tips-optimizing-amazon-product-images\/unreliable-editing-service-example.jpg\" class=\"Sirv\" alt=\"Example showing potential issues from using an unreliable photo editing service\">\n\n\n\n<p>Source <a href=\"https:\/\/www.amazon.com\/Miss-Bei-Holiday-0-7T%EF%BC%8CLong-Arrived\/dp\/B089RFT2CZ?th=1\" target=\"_blank\">1<\/a>, <a href=\"https:\/\/www.amazon.com\/Miss-Bei-Holiday-0-7T%EF%BC%8CLong-Arrived\/dp\/B07YXJC8JR?th=1\" target=\"_blank\">2<\/a>, <a href=\"https:\/\/www.amazon.com\/Miss-Bei-Holiday-0-7T%EF%BC%8CLong-Arrived\/dp\/B08B59QH3W?th=1\" target=\"_blank\">3<\/a><\/p>\n\n\n\n<p>Compare the images above to this professionally shot and edited image:<\/p>\n\n\n\n<img data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/4-important-tips-optimizing-amazon-product-images\/example-fashion-images.jpg\" class=\"Sirv\" alt=\"Sample images of women's dresses demonstrating appropriate Amazon product image styles\">\n\n\n\n<p><a href=\"https:\/\/www.amazon.ca\/Nike-Dress-Women-Black-Small\/dp\/B07DX49BW2\/ref=sr_1_1?dchild=1&amp;keywords=nike+women+dress&amp;qid=1614545448&amp;sr=8-1\" target=\"_blank\">Source<\/a><\/p>\n\n\n\n<p>It\u2019s important for your images to be honest. In other words, don\u2019t change the vibrance or saturation, because once your product gets to the customers, they\u2019ll know you misrepresented the photos and description. Setting realistic expectations is very important, even critical, when selling online so your customers know what to expect.<\/p>\n\n\n\n<p>Similarly, if you need to represent scale in your photos, make sure everything is realistic when photoshopping your images. It\u2019s best, whenever possible, to put a ruler next to the item or simply put in the actual dimensions. Don\u2019t enlarge any elements for products with multiple pieces.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What to avoid in Amazon images<\/h2>\n\n\n\n<p>Amazon requires all sellers avoid the following elements in the product images:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Text, logos, borders, color blocks, watermarks, or other graphics covering the product or in the background for main product images<\/li>\n\n\n\n<li>Accessories that aren\u2019t included with purchase<\/li>\n\n\n\n<li>Confusing props<\/li>\n\n\n\n<li>Mannequins<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n    <div class=\"insert-cta light\">\n        <div class=\"grid\">\n            <div class=\"grid__item\">\n                Let us look after your ghost mannequins, starting at just 99\u00a2 per image            <\/div>\n            <div class=\"grid__item action\">\n                <div class=\"btn-arrow btn-arrow-purple\">\n                    <a class=\"btn-path btn-path-blue\" href=\"https:\/\/pathedits.com\/pages\/ghost-mannequin\">LEARN MORE<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n<p>Here are additional resources from Amazon:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/sellercentral.amazon.com\/help\/hub\/reference\/external\/1881?ref=efph_1881_cont_43381&amp;locale=en-US\" target=\"_blank\" rel=\"noopener noreferrer\">Product Image Requirements<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/G16881\" target=\"_blank\" rel=\"noopener noreferrer\">Seller Central: Prepare product images<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/advertising.amazon.com\/resources\/ad-specs\/stores\" target=\"_blank\" rel=\"noopener noreferrer\">Stores creative guidelines<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Assigning image priority on the product page<\/h2>\n\n\n\n<p>It\u2019s up to you to prioritize the images in the order in which you want them displayed. It\u2019s a good idea to use all of the available image slots, rather than just two or three pictures. Doing so helps overcome one disadvantage that every online retailer faces: not being able to put the product in the hands of the customer.<\/p>\n\n\n\n<p>Once you\u2019ve uploaded your photos, you\u2019ll want to prioritize and assign how each image appears on the page. This process determines the order of your images, so they show up in the correct sequence within the Amazon product search results as well as on your product pages. Consider arranging the images so customers experience the product (through photos) in a logical way.<\/p>\n\n\n\n<p>Check out the example below from <a href=\"https:\/\/loisa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Loisa<\/a>, which sells Latin-flavored spices and seasonings on&nbsp;its own ecommerce store and through Amazon. In addition to the straightforward white background shots,&nbsp;it angles the bottle of seasoning so customers can see the part of the label that lists the ingredients.&nbsp;It also showcases the product outside of its packaging so shoppers can better imagine cooking with it in real life.<\/p>\n\n\n\n<img data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/4-important-tips-optimizing-amazon-product-images\/spice-jar-white-background-shot.jpg\" class=\"Sirv\" alt=\"Spice jar with detailed label and open spice bowl on a white background\">\n\n\n\n<p><em><a href=\"https:\/\/www.amazon.com\/Seasoning-Organic-Preservatives-Artificial-Coloring\/dp\/B07DFS9SSF?ref_=ast_sto_dp\">Image source<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Tips and best practices for Amazon product photos<\/h2>\n\n\n\n<h3 class=\"wp-block-heading p1\">Use lots of images<\/h3>\n\n\n\n<p class=\"p1\">Use supplemental images to your advantage (and to help the customer make an informed decision). Give customers a detailed view of the item(s) from all perspectives. Not showing aspects of the product in detail can cost you a potential customer.<\/p>\n\n\n\n<p class=\"p1\">For example, this matcha powder from <a href=\"https:\/\/golde.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Golde<\/a> is photographed in a few different ways. The main image gives you an idea of how it\u2019s packaged, which sets expectations for when the product arrives.&nbsp;<\/p>\n\n\n\n<img data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/4-important-tips-optimizing-amazon-product-images\/main-supplement-images.jpg\" class=\"Sirv\" alt=\"Example of main and supplementary product images for Amazon listings\">\n\n\n\n<p><em><a href=\"https:\/\/www.amazon.com\/Original-Turmeric-Immunity-Post-Workout-Cruelty-Free\/dp\/B07TQR3FD9\/ref=sr_1_1_sspa?dchild=1&amp;keywords=GOLDE&amp;qid=1609971335&amp;sr=8-1-spons&amp;psc=1&amp;smid=A1K6BPIVJAXVAE&amp;spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEzSk1YWFdNUUxUUFNDJmVuY3J5cHRlZElkPUEwNDAxNzU3MzBVM1hPRVJRUUhCWSZlbmNyeXB0ZWRBZElkPUEwMDM1NDMzMVYwRkNKRlQ4OUI4UCZ3aWRnZXROYW1lPXNwX2F0ZiZhY3Rpb249Y2xpY2tSZWRpcmVjdCZkb05vdExvZ0NsaWNrPXRydWU=\" target=\"_blank\">Image source<\/a><\/em><\/p>\n\n\n\n<p><meta charset=\"utf-8\">The supplemental images show how customers can use the product in drinks. It also gives you a glimpse into what the matcha powder actually looks like, which you can\u2019t see when it\u2019s in the packaging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Show different angles<\/h3>\n\n\n\n<p>Try to imagine which angles the buyers would examine in person and then replicate that. You might also want to shoot your product from different angles.<\/p>\n\n\n\n<p>If you\u2019re not sure which angles your customers want to see regarding your particular product, go to a physical retail store and observe how shoppers interact with merchandise (if you can) or look around at objects in your home and pick them up as if they were displayed in a store. What would you look at or look for? The interior of handbags and wallets, for instance, are often photographed as there are important features customers would be interested in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Incorporate models and people<\/h3>\n\n\n\n<p>Use a mix of images with people too. This can give products scale and help potential buyers imagine themselves in the model\u2019s place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mind the lighting<\/h3>\n\n\n\n<p>You\u2019ll also want to pay attention to the lighting of your photoshoot and how that affects the colors of your photos, especially because they need to look the same way in the photos as they do to the naked eye. Use an extra light source, and edit the photo afterward to really make it pop. A little bit of post-processing can go a long way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hire a pro<\/h3>\n\n\n\n<p>If your budget allows, consider hiring a product photographer. An experienced professional who specializes in your industry and type of products should know which angles to capture. Ask your network for recommendations and peruse directories like <a href=\"https:\/\/experts.shopify.com\/photographers\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify Experts<\/a>, <a href=\"https:\/\/www.guru.com\/m\/hire\/freelancers\/product-photography\/\" target=\"_blank\" rel=\"noopener noreferrer\">Guru<\/a>, or <a href=\"https:\/\/www.thumbtack.com\/k\/product-photographers\/near-me\/\" target=\"_blank\" rel=\"noopener noreferrer\">Thumbtack<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A picture is worth 1,000 words\u2014and sales<\/h2>\n\n\n\n<p>Never underestimate the value of optimized product images. Even though the search algorithm places some weight behind brand name, product title and description, optimizing your photos can certainly help boost your views.<br><br>Because a picture is truly worth a thousand words, ensure that your product photos help your customers see themselves with your product while also helping them make informed decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Amazon image size FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading p1\">What size should images be for Amazon?<\/h3>\n\n\n\n<p class=\"p1\">Your Amazon image size should be at least 1000 pixels tall or wide by at least 1600 pixels tall or wide. You can\u2019t exceed 10,000 pixels. If your images are too big, you can <a href=\"\/blogs\/tips\/tips-tools-and-how-to-reduce-image-file-size-without-sacrificing-quality\">resize them without sacrificing the quality<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading p1\">How many listing images can you upload to Amazon?<\/h3>\n\n\n\n<p class=\"p1\">You can upload one main product image and up to eight supporting product images on Amazon listings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading p1\">What are Amazon photo requirements for images other than the main first image?<\/h3>\n\n\n\n<p class=\"p1\">Amazon has the same requirements for main images as it does for supplemental images. However, you should use these spots to showcase your product from different angles, contextually, and in different ways than it appears in the main image. Be sure to follow the Amazon product image size guidelines for all your photos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before you list your products, familiarize yourself with Amazon image guidelines. These optimization tips will help improve your sales dramatically.<\/p>\n","protected":false},"author":4,"featured_media":8496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[66,84,105,110],"class_list":["post-3720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","tag-amazon","tag-ecommerce-tips","tag-photography-tips","tag-product-photography"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Product Image Size Guidelines &amp; Tips to Boost Sales 2024<\/title>\n<meta name=\"description\" content=\"Find out which Amazon image size to use for products, FBA, listings, brand pages, and more. Check out these requirements for Amazon photos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pathedits.com\/blogs\/tips\/4-important-tips-optimizing-amazon-product-images\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Product Image Size Guidelines &amp; Tips to Boost Sales 2024\" \/>\n<meta property=\"og:description\" content=\"Find out which Amazon image size to use for products, FBA, listings, brand pages, and more. 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