{"id":3545,"date":"2020-04-08T14:55:00","date_gmt":"2020-04-08T13:55:00","guid":{"rendered":"https:\/\/pathedits.com\/blog\/how-ice-cream-castles-reduced-product-photo-turnaround-from-1-week-to-1-day\/"},"modified":"2024-12-03T16:28:34","modified_gmt":"2024-12-03T16:28:34","slug":"how-ice-cream-castles-reduced-product-photo-turnaround-from-1-week-to-1-day","status":"publish","type":"post","link":"https:\/\/pathedits.com\/blogs\/tips\/how-ice-cream-castles-reduced-product-photo-turnaround-from-1-week-to-1-day","title":{"rendered":"How Ice Cream Castles Reduced Product Photo Turnaround from 1 Week to 1 Day"},"content":{"rendered":"\n<p>Alee Mills, director of operations at clothing brand <a href=\"https:\/\/icecreamcastles.com\/\">Ice Cream Castles<\/a>, and Veronique Barnes, who co-founded the brand, do <em>everything \u2014 <\/em>fulfillment, inventory management, marketing, customer support, and everything in between.<\/p>\n\n\n\n<p>They used to spend hours on photo editing too, often staying up all night fumbling through <a href=\"https:\/\/pathedits.com\/blogs\/tips\/16-photoshop-tutorials-for-product-photography-the-ultimate-list\">Photoshop<\/a> to have images ready for a next-day trade show. \u201cWe were taking all of our photographs and sitting there for hours Photoshopping everything,\u201d says Alee. They had a photographer, but their capacity was limited to 50 per week by how many photos they could edit at a time, and her editing costs were high.<\/p>\n\n\n\n<p>Once Alee and Veronique started outsourcing edits, they were able to get a big batches edited in only 6 hours. For a recent trade show, Alee remembers sending off 150 product shots to be edited and cropped. \u201cWe woke up to the edited images the next day and they were perfect.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A story-driven children\u2019s clothing brand<\/h2>\n\n\n\n<p>Ice Cream Castles is a children\u2019s clothing brand inspired by a story of traveling to imaginary places. They make playful, whimsical apparel for three-month-old babies through size 10.<\/p>\n\n\n\n<p>Veronique co-founded the brand and is now the sole owner of the company in her role as president and head designer. Alee is director of operations at Ice Cream Castles.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;We\u2019re very story-driven. Every collection is centered around a magical imaginary place that these children are traveling to on imaginary ice cream trucks.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>\u201cWe\u2019re very story-driven. Every collection is centered around a magical imaginary place that these children are traveling to on imaginary ice cream trucks,\u201d says Alee. \u201cThe clothes they bring back are all souvenirs and memories from visiting these places. So you have a lot of visuals, and a lot of the prints are kind of out there but relatable.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges fiddling with Photoshop<\/h2>\n\n\n\n<img data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/how-ice-cream-castles-reduced-product-photo-turnaround-from-1-week-to-1-day\/image-editing-time-cost-comparison.jpg\" class=\"Sirv\" alt=\"Comparison of image editing showing reduced time and cost, from 37 hours to 6 hours and cost to under $1 per image.\">\n\n\n\n<ul class=\"wp-block-list\">\n<li>Then: up to 37 hours editing a batch of photos<\/li>\n\n\n\n<li>Now: 6 hours, worry free<\/li>\n\n\n\n<li>Then: wasting 12+ hours for 4 imperfect images<\/li>\n\n\n\n<li>Now: 12 hours, worry-free<\/li>\n\n\n\n<li>Then: spending valuable time in Photoshop<\/li>\n\n\n\n<li>Now: spending less than $1.00 per image<\/li>\n<\/ul>\n\n\n\n<p>Originally a social media marketer and now a jack-of-all-trades, Alee worked with Veronique to do <em>everything<\/em> for the business \u2014 fulfillment, inventory management, marketing, customer support, and anything in between. \u201cI&#8217;ve got my hand in everything,\u201d she says.<\/p>\n\n\n\n<p>When she first started, the product photos on the website needed some attention. \u201cThe pictures on the website were all different sizes,\u201d Alee recalls. \u201cSome were really close, some were really far away, and some you could see the print and the colors look different from piece to piece.\u201d<\/p>\n\n\n\n<p>Veronique was busy running a brand and didn\u2019t have time to do photo edits, and design isn\u2019t an area Alee has too much hands-on experience with. But product photos needed editing if they wanted to propel the brand forward, so they invested time learning Photoshop.<\/p>\n\n\n\n<p>\u201cWe sat there doing product shots, Googling, and getting YouTube videos for <a href=\"https:\/\/pathedits.com\/blogs\/tips\/tips-tools-and-how-to-reduce-image-file-size-without-sacrificing-quality\">resizing<\/a>. <strong>It\u2019s just so many hours of time<\/strong>,\u201d <strong> <\/strong> she says. Soon, the photo edits combined with a growing workload, became too cumbersome.<\/p>\n\n\n\n<p>To create a white border and make the images look uniform, \u201cwe were taking all of our photographs and sitting there for hours Photoshopping everything.\u201d This process was intense and time-consuming. Alee and her partner often found themselves pressed for time in stressful situations with tight deadlines.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe would get our samples and then have to photograph everything and take them to a trade show. A lot of times the turnaround for that is two or three days. One time it was the day of \u2014 we got the samples, picked them up at FedEx, and took them on a plane with us to New York and needed everything photographed in 20 minutes.\u201d<em> <\/em><\/p>\n<\/blockquote>\n\n\n\n<p>And as the brand grows, so do the <a href=\"https:\/\/pathedits.com\/blogs\/tips\/what-is-product-photography-everything-you-need-to-know-to-get-started\" title=\"what is product photography\">product photography<\/a> needs. \u201cWe do a ton of social media,&#8221; says Alee. \u201cWe also partnered with Zulily. We\u2019re using the Amazon function.\u201d<\/p>\n\n\n\n<p>They\u2019ve <a href=\"https:\/\/pathedits.com\/blogs\/tips\/how-hire-product-photographer-commercial-freelance\">hired a product photographer<\/a> for lifestyle shots, but editing still takes a lot of time, especially considering channels with different requirements. Plus, their product photographer caps out at 50 photos per shoot. \u201c[Our photographer] doesn\u2019t have time to edit for us,\u201d she says. \u201cI know I could get more out of her.\u201d<\/p>\n\n\n\n<p>At a certain point, they knew it was time to look for help. \u201cWe would have loved to be able to take pictures ourselves and have them edited professionally without having to pay an arm and a leg for a photographer,\u201d Alee says.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span>&#8220;<\/span>We would have loved to be able to take pictures ourselves and have them edited professionally without having to pay an arm and a leg.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Taking the photo edits off their plate<\/h2>\n\n\n\n<p>Veronique did a quick Google search and found Path. \u201cThe pricing was very competitive, as well as the different turnaround times,\u201d Alee says. \u201c<strong>It\u2019s fast<\/strong>. It takes an extra thing off of our plates that we don\u2019t have time for anymore.\u201d<\/p>\n\n\n\n<p>With prices so low, there was little risk. So Veronique decided to give it a try.<\/p>\n\n\n\n<p>She and Veronique like that they\u2019re able to provide direction for the photo edits while not having to do it themselves. \u201cWe both have a really good work ethic and we&#8217;re both really controlling,\u201d Alee explains. \u201cSo, I like <strong>being able to have something that we control from start to finish<\/strong> and [direct] the aesthetics and where we want to take things.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span>&#8220;<\/span>Our cost with\u00a0Path is less than $1 per image, and the different turnaround time options are a great way to save some extra money.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>They also love the flexibility in turnaround time and how it works with different budgets. \u201cOur cost with Path is less than $1 per image, and the different turnaround time options are a great way to save some extra money,\u201d she says. \u201cI know that if we have a week, it\u2019s going to be cheaper and it\u2019ll still come out the way I want. <strong>We really like the consistency<\/strong>.\u201d<\/p>\n\n\n\n<img data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/how-ice-cream-castles-reduced-product-photo-turnaround-from-1-week-to-1-day\/group-kids-product-photo-matching-outfits.jpg\" class=\"Sirv\" alt=\"Three children in matching outfits, posing together with a colorful infinity loop design.\">\n\n\n\n<h2 class=\"wp-block-heading\">An effortless photo editing solution<\/h2>\n\n\n\n<p>Now, they outsource their photo edits to free up the time they\u2019d otherwise be fumbling around in Photoshop. Ice Cream Castles sends as many as 75 photos to Path in a single batch \u2014 and up to 150 in urgent situations.<\/p>\n\n\n\n<p>\u201cPath allows us to just take the pictures and send them,\u201d Alee says of outsourcing their edits. \u201cThen we get them back, and they\u2019re all on a <a href=\"https:\/\/pathedits.com\/blogs\/tips\/what-s-the-cheapest-way-to-put-a-product-on-a-white-background\">white background<\/a>. The size we need, the resolution we need \u2014 and <strong>we don\u2019t even have to think about it<\/strong>. It\u2019s alleviated a lot of our stress with product pictures. We average 50-ish new products per season and take front and back images of most pieces.\u201d<\/p>\n\n\n\n<p>Path has come in handy for tight deadlines, too.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOne time we needed 150 product shots edited and cropped urgently for a trade show that was happening the day after we received our samples. [Veronique] stayed up all night editing \u2014 and the entire flight to New York and the next day so we could have line sheets for the trade show. [Now] we\u2019re able to photograph all of the products and submit for editing in the same evening. We wake up to the edited images the next day, and they\u2019re perfect.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Same-day turnaround saves the day for these time-pressed situations. When they still DIYed their edits, it took three of them 12+ hours to get four poster images ready for a trade show booth. That\u2019s all changed now that they work with Path. \u201cWhen we need something by the end of the day, it\u2019ll be there,\u201d she says.<\/p>\n\n\n\n<p>\u201cWe just used Path for the first time to edit our lookbook images, and it worked out to be around $3.25\/image to make all of the background colors consistent, to do <a href=\"https:\/\/pathedits.com\/pages\/image-masking\">image masking<\/a>, and to add a natural-looking <a href=\"https:\/\/pathedits.com\/pages\/drop-shadow\">drop shadow<\/a> to all of the images,\u201d says Alee. \u201cWe got them back in 12 hours, which is amazing.\u201d<\/p>\n\n\n\n<img data-src=\"https:\/\/cdn.pathedits.com\/Images\/posts\/how-ice-cream-castles-reduced-product-photo-turnaround-from-1-week-to-1-day\/kids-summer-outfits-colorful-design.jpg\" class=\"Sirv\" alt=\"Two children wearing summer-themed outfits and sunglasses, with a colorful ribbon design in the background.\">\n\n\n\n<p>Alee also needed to make sure she was working with a company that could scale with their changing needs. Businesses experience fluctuations and busy periods, and sometimes they have big batches of photos to edit.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cThe amount of pictures we\u2019re able to get back in such a short amount of time is one of the things we absolutely love about Path.<\/strong> There are several times each year where we need a relatively large amount of photos edited really quickly, and doing it in-house takes up so much time.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Outsourcing photo editing has also allowed Ice Cream Castles to get the best bang for their buck when it comes to the professional photographer they work with, who takes about a week to turn around edits.<\/p>\n\n\n\n<p>\u201cOur photographer is very talented, but it costs us so much extra for the editing,\u201d Alee says. Now, they can get more shots from her.<\/p>\n\n\n\n<p>Like many busy professionals, time is a hot commodity. When they started outsourcing to Path, Alee and Veronique were able to invest their time in other more impactful activities to contribute to business goals. And they don\u2019t have to spend so much time tinkering with their photography skills.<\/p>\n\n\n\n<p>\u201cWe now have the freedom to shoot products on any surface with any lighting because we know Path will come through and deliver consistent, quality imagery every time.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe used to spend 5\u201315 minutes per product shot editing them ourselves, and they would never be cropped uniformly or saved to the right size we needed for our website and vendors. We just didn\u2019t have the extra time to put in. Now we can get 50\u2013150 images back in 6 hours if we need to, and <strong>all we have to do is upload them completely unedited and untouched<\/strong>. We now have the freedom to shoot products on any surface with any lighting because we know&nbsp;Path will come through and deliver consistent, quality imagery every time.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Now that editing is off their plate, Alee and Veronique have gotten back in touch with their passion and creativity.<\/p>\n\n\n\n<p>\u201cJust having fun is really important for us. If you&#8217;re not having fun, the creative work suffers, and a huge amount of what we do is the creative part.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span>&#8220;Path\u00a0<\/span>has taken something that we don\u2019t like to do off of our plate. It\u2019s allowed us more time to do other things that need to get done.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Find the time to fall in love with your work again<\/strong><\/h2>\n\n\n\n<p>Path can handle photo editing jobs big and small. Forget fiddling with Photoshop. Get back to the work you love to do.<\/p>\n\n\n\n    <div class=\"insert-cta light\">\n        <div class=\"grid\">\n            <div class=\"grid__item\">\n                Get your quote today            <\/div>\n            <div class=\"grid__item action\">\n                <div class=\"btn-arrow btn-arrow-purple\">\n                    <a class=\"btn-path btn-path-blue\" href=\"https:\/\/dashboard.pathedits.com\/quotations\/new\">LEARN MORE<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Alee and her business partner still do everything for their business \u2014 just not the tedious photo edits.<\/p>\n","protected":false},"author":4,"featured_media":8554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[67,70,76,100],"class_list":["post-3545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","tag-apparel","tag-case-study","tag-customer-stories","tag-outsourcing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Delegating Photo Edits to Find Business Freedom<\/title>\n<meta name=\"description\" content=\"Alee Mills handled every task for children\u2019s brand Ice Cream Castles. 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Outsourcing photo edits helped her grow the business and enjoy work again.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pathedits.com\/blogs\/tips\/how-ice-cream-castles-reduced-product-photo-turnaround-from-1-week-to-1-day\" \/>\n<meta property=\"og:site_name\" content=\"Path Edits\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pathedits\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T13:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-03T16:28:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.pathedits.com\/Images\/posts\/how-ice-cream-castles-reduced-product-photo-turnaround-from-1-week-to-1-day\/creative-apparel-photography-colorful-graphics.webp\" \/>\n<meta name=\"author\" content=\"Alexandra Sheehan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn.pathedits.com\/Images\/posts\/how-ice-cream-castles-reduced-product-photo-turnaround-from-1-week-to-1-day\/creative-apparel-photography-colorful-graphics.webp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandra Sheehan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pathedits.com\/blogs\/tips\/how-ice-cream-castles-reduced-product-photo-turnaround-from-1-week-to-1-day\",\"url\":\"https:\/\/pathedits.com\/blogs\/tips\/how-ice-cream-castles-reduced-product-photo-turnaround-from-1-week-to-1-day\",\"name\":\"Case Study: Delegating Photo Edits to Find Business Freedom\",\"isPartOf\":{\"@id\":\"https:\/\/pathedits.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pathedits.com\/blogs\/tips\/how-ice-cream-castles-reduced-product-photo-turnaround-from-1-week-to-1-day#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pathedits.com\/blogs\/tips\/how-ice-cream-castles-reduced-product-photo-turnaround-from-1-week-to-1-day#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.pathedits.com\/Images\/posts\/how-ice-cream-castles-reduced-product-photo-turnaround-from-1-week-to-1-day\/creative-apparel-photography-colorful-graphics.webp\",\"datePublished\":\"2020-04-08T13:55:00+00:00\",\"dateModified\":\"2024-12-03T16:28:34+00:00\",\"author\":{\"@id\":\"https:\/\/pathedits.com\/#\/schema\/person\/48d365898f78a0f05191de798e4b7699\"},\"description\":\"Alee Mills handled every task for children\u2019s brand Ice Cream Castles. 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