{"id":3525,"date":"2022-10-07T14:39:16","date_gmt":"2022-10-07T13:39:16","guid":{"rendered":"https:\/\/pathedits.com\/blog\/beyond-clipping-paths-8-ways-to-improve-product-photos-in-post-production\/"},"modified":"2024-11-29T15:14:37","modified_gmt":"2024-11-29T15:14:37","slug":"beyond-clipping-paths-8-ways-to-improve-product-photos-in-post-production","status":"publish","type":"post","link":"https:\/\/pathedits.com\/blogs\/tips\/beyond-clipping-paths-8-ways-to-improve-product-photos-in-post-production","title":{"rendered":"Beyond Clipping Paths: 8 Ways to Improve Product Photos in Post-Production"},"content":{"rendered":"\n

Clipping paths are one of the most popular ways to prepare your product photos for white backgrounds and other digital uses.<\/p>\n\n\n\n

Not sure which other photo editing<\/a> tricks can bring the needed drama and extra definition to your product images? Let\u2019s explore your options with before \/ after examples so you can learn to spot the needed photo editing technique.<\/p>\n\n\n\n

1. Background removal via image masking<\/h2>\n\n\n\n

While clipping paths are ideal for removing backgrounds from items with straightforward edges, not every job is clean. In some cases, we have hair, fur, grass, and other fine details that don\u2019t lend themselves to the nice clean lines we use when we create clipping paths<\/a>. For images with these hairy details, image masking, compared to clipping paths<\/a>, is the way to go.<\/p>\n\n\n\n

Image masking<\/a> is a more advanced method of background removal that\u2019s also more detailed and time-consuming. This is why we use it as needed, not as a go-to choice.<\/p>\n\n\n\n\"Comparison\n\n\n\n

The masking post-production technique uses artificial intelligence (AI) to recognize the borders of an object and make some parts of the image transparent, bringing pixel intensity of the identified parts to zero.<\/p>\n\n\n\n

Generally, the more complex your object\u2019s silhouette, the higher resolution you\u2019ll need to use when editing\u2014and the more likely image masking will yield cleaner, true-to-life results.<\/p>\n\n\n\n

2. Get rid of product blemishes and imperfections<\/h2>\n\n\n\n

However carefully you handle your object during a photoshoot, the inevitable fingerprint, dust, smudge, or otherwise imperfect spot will make an appearance.<\/p>\n\n\n\n

If you have these issues in your shot, photo retouching<\/a> can help. The best retouching method depends largely on the material and reflectiveness of the item.<\/p>\n\n\n\n

In the example below, a chair image was improved by removing the inconsistent spots that appear on the fuzzy suede-like material. The original image shows the fabric\u2019s imperfections, whereas the edited image shows the product as it\u2019s meant to be displayed.<\/p>\n\n\n\n\"Side-by-side\n\n\n\n

3. Smooth wrinkles on fabric<\/h2>\n\n\n\n

While you want to iron or steam any fabrics prior to shooting, wrinkles and imperfections are also typically inevitable. Photoshoots are long and models are only human\u2014an odd deep crease is almost unavoidable on most of the fabrics. You can use a \u201cdigital iron\u201d to smooth out those wrinkles in Photoshop.<\/p>\n\n\n\n

In this case, the Healing Brush Tool, Clone Stamp, and Content Aware Fill Tool help to make a perfect photo<\/a> even with slight imperfections.<\/p>\n\n\n\n

<\/div>\n\n\n\n
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\n Photoshop Tools: A Beginner\u2019s Guide to Magic Wand, Lasso, and Other Features <\/div>\n
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\n LEARN MORE<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n

Check out how retouching turned a pair of messy, heavily creased shorts into a neat pair from visibly natural materials in the example below from fashion boutique Motif Concept Store<\/a>.<\/p>\n\n\n\n\"Side-by-side\n\n\n\n

4. Add or remove reflections<\/h2>\n\n\n\n

While some lighting effects<\/a> are intentional, product shots can also end up with the occasional glare, reflection, or otherwise unwanted distraction due to light. Natural lighting is best for product photography<\/a>, but you can\u2019t control it. And setting up artificial lighting for your product photoshoot requires advanced skills and expensive equipment.<\/p>\n\n\n\n\"Side-by-side\n\n\n\n

In other cases, you might want to add<\/em> a reflection of a product<\/a> to your shot. Maybe you weren\u2019t able to get the angle right, the lighting wasn\u2019t working, or you didn\u2019t have a reflective surface available for the shoot. This is also possible in Photoshop. These images work well in print and digital ads, social media imagery, emails, and other marketing collateral.<\/p>\n\n\n\n

5. Remove price tags and hangers<\/h2>\n\n\n\n

When shooting products, it\u2019s best to remove price tags, hangers, and other distracting elements prior to taking the pictures. But that\u2019s not always possible. Sometimes, you need to rely on Photoshop to remove these items after the fact.<\/p>\n\n\n\n\"Three-step\n\n\n\n

And while it might seem straightforward, removing these unwanted elements may involve a combination of post-editing techniques like clipping paths, image masking, the healing brush, and more.<\/p>\n\n\n\n

<\/div>\n\n\n\n
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\n Polish up your product shots with pro retouching from 79\u00a2 per image <\/div>\n
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\n LEARN MORE<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n

6. Change colors in Photoshop instead of taking new shots<\/h2>\n\n\n\n

When you have a product available in a number of colors or prints, but otherwise the design is exactly the same, you can simply change the color in Photoshop. Rather than spending time and money on coordinating an entirely new shoot for each new print or variant, you can prep your images using the content you already have.<\/p>\n\n\n\n

Best part is, because it\u2019s tedious and not too advanced, color change is a service<\/a> you can easily outsource. Check out how natural the edited khaki shorts look in the example below.<\/p>\n\n\n\n\"Before\n\n\n\n

<\/div>\n\n\n\n
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\n Get completely natural color changes, done by pro designers for 99\u00a2 per image <\/div>\n
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\n LEARN MORE<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n

7. Add shadow for dimension on white background<\/h2>\n\n\n\n

It may seem trivial to a novice in ecommerce sales, but every seasoned etailer knows the value of a drop shadow<\/a> in the background. It gives an object extra dimension and depth, helping it jump off the page instead of looking flat and lifeless. Moreover, items look more realistic with a shadow.<\/p>\n\n\n\n

See how a small natural show turns this flat image of earrings into a more realistic photo that jumps off the screen. It almost gives it a 3D-like quality.<\/p>\n\n\n\n\"Before\n\n\n\n

Creating realistic drop shadows<\/a> to a series of products styled as a web catalog needs a lot of attention, as the shadows should contribute to the general feel of consistency and professionalism, as opposed to creating a chaotic feel to the listings. And you want to make sure your shadows are realistic. Bad shadows could make your image look low-quality and spark mistrust in your audience.<\/p>\n\n\n\n

<\/div>\n\n\n\n
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\n Step into the light and let us create shadows for you from 25\u00a2 per image <\/div>\n
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\n LEARN MORE<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n

8. Add a ghost mannequin for apparel product photos<\/h2>\n\n\n\n\"Before\n\n\n\n

To do ghost mannequin edits<\/a>, you\u2019ll need to know ahead of time. While other editing techniques can be applied to almost any product image, ghost mannequin photos must be shot and edited a certain way. You can\u2019t just shoot an image of a T-shirt in a flat lay mode and then convert it to the ghost mannequin<\/a> type. You have to take a picture of a garment on a mannequin to enable further manipulations.<\/p>\n\n\n\n

This image editing technique is a popular compromise for brands that need models for their apparel photos but don\u2019t have the ability to hire models for shoots. So it has the best of both worlds: it doesn\u2019t cost a small fortune, but it looks almost as if worn by a person, making it easier for potential buyers to picture wearing it.<\/p>\n\n\n\n

Depending on the garment cut, you may need to do one or a combination of ghost mannequin services: neck joint service, bottom joint service, or sleeve joint service. The most advanced technique in this category is called mannequin to model, where a piece of clothing is Photoshopped onto a model. The trick here is to make sure both plastic and live models are in the same pose.<\/p>\n\n\n\n

<\/div>\n\n\n\n
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\n Let us look after your ghost mannequins, starting at just 99\u00a2 per image <\/div>\n
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\n LEARN MORE<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n

Product photo enhancements as a service<\/h2>\n\n\n\n

Ecommerce photos almost always go through post-processing enhancements to be able to effectively do their job of attracting customers, educating them about the product, and ultimately converting them into buyers.<\/p>\n\n\n\n

No Photoshop skills or spare time to do it yourself? You can outsource the most tedious and time-consuming edits to Path, your virtual photo-editing studio. Our edits start at just 39\u00a2 per photo, and every edit is completed by hand\u2014not some automated, mistake-prone software.\u00a0<\/p>\n\n\n\n

<\/div>\n\n\n\n
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Let us look after your image edits, so you can get back to the fun stuff. Try Path free.<\/p>\n

\n LEARN MORE<\/a>\n <\/div>\n <\/div>\n
\n <\/div>\n <\/div>\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

Clipping paths aren\u2019t the only way to make your product photos web-ready.<\/p>\n","protected":false},"author":4,"featured_media":8523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[68,74,80,89,95,100,101,103],"class_list":["post-3525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","tag-background-removal","tag-color-variants","tag-drop-shadow","tag-ghost-mannequin","tag-image-masking","tag-outsourcing","tag-photo-editing","tag-photo-retouching"],"acf":[],"yoast_head":"\n8 Ways to Edit Product Photos | Masking, Retouching & More<\/title>\n<meta name=\"description\" content=\"Learn eight ways to enhance product photos for more sales, from color change and blemish removal to ghost mannequins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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